Digital Marketing Team Leader

Job Overview: Tapita is seeking an experienced and results-driven Digital Marketing Team Leader to lead its marketing team in developing and executing comprehensive digital marketing strategies for Shopify apps. The role is responsible for driving customer acquisition, engagement, and retention through multi-channel campaigns, including SEO, SEM, social media, email marketing, content marketing, and influencer partnerships. The ideal candidate will combine strong leadership and strategic planning skills with data-driven decision-making, e-commerce marketing expertise, and a solid understanding of the Shopify ecosystem to strengthen brand awareness and support business growth.

Responsibilities

  • Leadership and Team Management:Lead, mentor, and manage a team of digital marketing executives.Foster a collaborative and high-performance work environment.Set clear goals, provide regular feedback, and conduct performance evaluations.
  • Strategy Development:Develop and implement a comprehensive digital marketing strategy aligned with Tapita’s business objectives.Identify and target key market segments within the Shopify ecosystem.Stay up-to-date with industry trends and competitive landscape to inform marketing strategies.
  • Campaign Planning and Execution:Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, social media, email marketing, content marketing, and influencer partnerships.Utilize data-driven insights to refine and improve campaign performance.Manage the marketing budget and ensure efficient allocation of resources.
  • Content and Brand Management:Oversee the creation of engaging and high-quality content that resonates with our target audience.Ensure consistent brand messaging across all digital channels.Collaborate with the design and development teams to create compelling visuals and landing pages.
  • Performance Analysis and Reporting:Monitor, analyze, and report on key performance metrics for all digital marketing activities.Use analytics tools to track the effectiveness of campaigns and identify areas for improvement.Present regular reports to senior management, highlighting successes and opportunities.

Requirements

  • Female preferred
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing, with at least 1 year in a leadership role.
  • Strong understanding of the Shopify platform (or equivalent platforms) and e-commerce marketing.
  • Proven experience in developing and executing successful digital marketing campaigns.
  • Proficiency in marketing automation tools, SEO/SEM, social media platforms, and analytics software.
  • Excellent leadership, communication, and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Creative thinker with a passion for staying ahead of digital marketing trends.

Benefits

  • Salary: 25.000.000VNĐ - 29.000.000VNĐ/month + commision
  • Performance review and salary adjustment based on contribution.
  • Full Social, Health, and Unemployment Insurance according to Vietnamese Labor Law.
  • Opportunity to work on global SaaS products serving thousands of Shopify merchants.
  • Exposure to international markets and cutting-edge AI and e-commerce technologies.
  • Professional, collaborative, and fast-paced working environment.
  • Continuous learning through mentorship, product development, and cross-functional collaboration.
  • Team building activities, annual health checkups, company events, and other employee benefits.

Working Hours: 8:30 AM – 5:45 PM, Monday to Friday.

Work Location: M5 Tower, 91 Nguyen Chi Thanh Street, Giang Vo Ward, Hanoi.

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