Job Overview: At Tapita.io, we help Shopify merchants worldwide grow their organic traffic, improve search visibility, and drive sustainable business growth through data-driven SEO strategies. We are looking for SEO Web Manager to join our growing Digital team. In this role, you will take ownership of SEO strategies and execution for global clients, identify growth opportunities, solve complex SEO challenges, and work closely with Content, Development, and Marketing teams to deliver measurable results.

Responsibilities

• Lead and manage end-to-end SEO strategies, including on-page, off-page, and technical SEO, for multiple Shopify merchant accounts.
• Own SEO project delivery from planning to execution, monitoring, reporting, and optimization, ensuring projects are delivered on time and meet expected quality standards.
• Assign, prioritize, and manage SEO tasks across team members based on project requirements, workload, deadlines, and individual strengths.
• Act as the main owner and strategic lead for assigned client projects, providing direction, reviewing deliverables, and ensuring the team follows the agreed SEO strategy.
• Guide team members throughout each project, including keyword research, content planning, technical audits, on-page optimization, link-building activities, and reporting.
• Review team members’ work and provide constructive feedback to maintain quality, accuracy, and consistency across all client deliverables.
• Develop SEO roadmaps based on business objectives, website performance, market opportunities, and competitive analysis.
• Conduct advanced keyword research, search-intent mapping, and competitor analysis to create data-driven content strategies.
• Perform comprehensive technical SEO audits and coordinate the implementation of improvements related to crawlability, indexability, Core Web Vitals, structured data, site architecture, and page performance.
• Optimize website content, product pages, collection pages, meta tags, internal links, and site structure to improve organic search performance.
• Plan, manage, and execute link-building and authority-building campaigns, including outreach, digital PR, and niche-relevant placements.
• Monitor and analyze SEO performance using GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other relevant tools.
• Prepare regular performance reports, provide strategic insights, and present clear recommendations to clients and internal stakeholders.
• Stay up to date with Google algorithm updates, SEO trends, AI search developments, and industry best practices, and adjust strategies accordingly.
• Work closely with Content, Development, Product, and Marketing teams to ensure SEO best practices are integrated across projects.
• Train and mentor junior SEO team members through onboarding, hands-on guidance, regular knowledge-sharing sessions, and performance feedback.
• Create, improve, and maintain internal SEO SOPs, checklists, templates, training materials, and best-practice documentation.
• Identify skill gaps within the SEO team and recommend training plans or process improvements to improve team performance and project outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, IT, E-commerce, or a related field.
• At least 3–5 years of hands-on SEO experience, with experience managing SEO projects or client accounts independently.
• Strong knowledge of on-page SEO, off-page SEO, technical SEO, content SEO, and SEO reporting.
• Advanced proficiency with SEO tools, including GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Experience working with Shopify websites is highly preferred.
• Experience managing multiple client accounts and prioritizing tasks across different projects.
• Strong analytical, strategic thinking, and problem-solving skills.
• Good content writing and editing skills, with an understanding of search intent and content optimization.
• Strong communication and presentation skills, with the ability to explain SEO strategies and results clearly to clients.
• Ability to adapt quickly to changing search algorithms, SEO trends, and business priorities.
• English proficiency: Intermediate or above.

Benefits

• Attractive salary up to 45M/month, based on your skills and experience.
• Social insurance according to Labor Law regulations
• Holiday and Tet bonuses throughout the year
• Bi-annual team building activities
• Annual health check-up
• Professional development opportunities and training in SEO and e-commerce
• Collaborative and innovative work environment
• Opportunity to work with diverse Shopify merchants across different industries

Working Hours: 8:30 AM – 5:45 PM, Monday to Friday.

Work Location: M5 Tower, 91 Nguyen Chi Thanh Street, Giang Vo Ward, Hanoi.

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